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A dynamic/database-driven architecture is important for large e-commerce websites |
By Debra Brown
 A dynamic/database-driven architecture is important for large e-commerce websites (except, you plan on manually editing hundreds or else thousands and thousands of files every time there's a price change or even a new part to load). An energetic website allows a webmaster to only load and/or change products within a database structure as opposed to being forced to manually change files. But that which you grow in added speed you lose in on-the-fly customizability. This affects what you can do to quickly implement page-specific SEO tactics.
Generic and Duplicate content and Pages
One of many SEO-oriented drawbacks for dynamic websites will be the wherewithal to simply open a webpage and alter the information or meta/title tags. Your website's overall layout will more than likely exist as a template and even your content is going to be generated from your database. Even this database content will likely be populated with content coming from a manufacturer who also provided this content in your competitors because of their e-commerce sites (if it is an e-commerce website). In this case odds are these content articles exists on other
e-commerce websites, meaning your pages are duplicate content of your competitors, and will have a disadvantage in the search engine rankings.
When this happens, you'll want to modify whatever content is being duplicated. Changing the database fields where this content will be pulled from is going to be necessary. According to your situation, this could entail importing a spreadsheet in the database, or managing it via a CMS of some type.
SEO-unfriendly Query Strings
Databases know a very important factor: logic. Pulling information from their website means specifying records for them to pull from. For that reason, database-driven pages, automagically, generally end with query strings that seem to be like "aspx?pid=67" or "php?sid=23." This can be ideal for your dynamic website considering that the database knows to show off information related to PID "67" or SID "23." Unfortunately, this is simply not the most SEO-friendly approach to name your URLs.
Thankfully, URL rewrites make it possible for dynamic websites to show more SEO-friendly URLs. By implementing SEO-friendly URL rewrites, both human visitors and appearance engines will 'see' URLs with targeted keywords within them. This is the ideal format for the URLs. Not only is this better for search engine spiders, however, these these words can have up in bold while searching engine results pages if the user's search contained the word. This may cause your listing stand out countless increases your odds of a trip.
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